Recent survey data from ApplyBoard reveals that while the UK maintains its position as the most attractive study destination for international students, Canada has shown notable improvement.

According to the Fall 2025 Recruitment Partner Pulse Survey, Canada regained second place, with 84% of respondents perceiving it as welcoming, representing a five percentage point increase from Spring 2025. Despite global concerns about affordability, Canada was the only major destination to see an improved perception of affordability over the last six months, positioning Canadian institutions favourably as financial considerations increasingly drive student decision-making.

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